Henkel markets a range of high-quality personal care products in North America. Schwarzkopf & Henkel is the market leader in hair styling gels in the U.S., with leading brands göt2b^®, L.A. LOOKS^®, and Dep^®. Henkel’s hair care line also includes the Citré Shine^®, Smooth ‘N Shine^®, and Zero Frizz^® brands.

In Canada, Schwarzkopf Professional provides hair coloring and hair care products to professional hairdressers and salons under the IGORA®, BC hairtherapy™, SEAH Hairspa™, and OSiS+® brands.

In addition to hair care, Henkel markets specialty bath & body products and oral and skin care brands, including Natures Family^®, Porcelana^®, and Topol^®.

The acquisition of The Dial Corporation brought many respected and recognizable personal care products to Henkel.

Henkel’s array of personal care products also includes Dial^®, Coast^®, Tone^®, and Pure & Natural^® soaps and body washes. Dial is America’s number one antibacterial soap, with nearly 1 million bars sold a day. Dial recently introduced its new Dial^® For Men line of soaps and body washes.

The deodorant brands Right Guard^®, Soft & Dri^®, and Dry Idea^® recently joined Henkel as part of an acquisition. Right Guard^® is the number three brand in the large and growing male grooming segment.